In our last article “Less Hospital, More Hospitality,” we explored the changing patient expectations of the hospital experience.
For hospitals and health administrators, this radical change brings both an opportunity and a challenge: to resume business as usual or consider rapid reinvention.
Hospitals & “Business As Usual”
An unprecedented shift in the way hospitals do business is changing healthcare.
Experts warn that failing to rethink the hospital experience — operating “business as usual” — will have a negative 15.8% margin by 2021.
Additionally, in 2020, Medicare fined a record 50% of hospitals and underpaid by billions of dollars.
The result?
An easy 25% of hospitals will be seeking mergers in the next few years. While this may provide temporary solutions, hospitals will need to invest in patient experience to achieve longevity and sustainable growth.
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Baby Boomers Are (Re)Shaping Patient Care
From 2011 through 2030, we’ll see a massive 73% increase in the number of Americans over the age of 65.
Scientists warn that Baby Boomers are more likely to have higher rates of hypertension, higher cholesterol, obesity and diabetes than any previous generation, signaling an increasing demand for hospital services.
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Dubbed the “Me-generation,” Boomers prioritize comfort and demand customized services. After all, “self-fulfillment” and “self-realization” were the buzz words of their youth and have carried over into retirement.
Just as they have at every phase of their lives, Boomers are re-writing the rules and making or breaking the success of businesses, and hospitals are no exception.
84% of Patients Research Hospitals Before Making a Choice
Research shows that patients increasingly prioritize the hospital experience in their search for a care provider, so much so that price is one of the least important factors in their decision-making process.
Other emerging consumer trends to watch include:
- It is estimated that 66% of all adults suffer from nomophobia – “no-mobile-phone phobia”.
- A single additiong of hospitals in the number of amenities raises a hospital’s demand by 39%
- Patients are more likely to choose a hospital or doctor because of personal experience. Personal experience is 250% more important to them than it is in other industries.
Factors that make the biggest difference in patients’ decision-making process include staff attitude, Wi-Fi access, convenience, and access to personal items.
In other words: Patients want to feel comfortable and safe in a hospital environment. Catering to this need benefits hospitals on several levels: it increases patient satisfaction, garners loyalty and advocacy, and may even reflect on patients’ likelihood of recovery.
Patients prioritize hospital experience in their search for a care provider
Patient Satisfaction Proves Conducive to Recovery
Research shows that increased stress levels lead to longer hospital stays, more postoperative complications, and higher rates of re-hospitalization, resulting in lower reimbursements.
Distressed patients are 400% more likely to be categorized in the delayed healing group.
The good news?
Not only do hospitals with high satisfaction levels experience an almost 33% higher patient volume, they’re also more likely to experience a lower death rate than hospitals with lower patient satisfaction.
Providing a safe and comfortable environment for patients can help hospitals reduce stress levels and, in doing so, improve treatment outcomes.
How In-Room Safes Improve Patient Satisfaction
Allowing patients to introduce their most valuable belongings — cellphones, laptops, trinkets with sentimental value — into their hospital experience can help create a familiar and comfortable atmosphere.
In-room electronic safes give patients peace of mind, knowing that their precious belongings are near and protected.
In-Room Hospital Safes
SafeDecisions is the exclusive distributor of Assa Abloy’s superior electronic safes to the hospital market in North America. We’re dedicated to establishing greater quality of patient care and satisfaction with this essential amenity.
Our electronic safe has earned the coveted UL listing for security — the only product of its kind to achieve this certification.
Your patients will enjoy our revolutionary, electronic, patent-protected, one-of-a-kind, easy unlock safes which provide maximum security because they are virtually impossible to break into. They are maintenance free and, if desired, have a lifetime warranty.
We provide the maximum level of protection for both your patient’s property and your hospital’s reputation.
